Ring-fencing of marks to encourage good academic practice?

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As a Learning Technologist with a special interest in e-assessment, as well as the responsibility of administering and promoting Turnitin, I've been thinking about the potential of ring-fenced marks in assessments to promote awareness and understanding of the benefits of academic referencing and presentation.

Rather than simply telling students to reference and format their submissions properly, and then subtracting marks for failure to do so, why not ring-fence 5-10% of the mark for good academic practice? Given that many students are motivated by marks, this approach may help develop understanding and appreciation of academic referencing, and the various support mechanisms offered to but often ignored by students who most need them.

One cause for concern may be that poor students could pass an assignment with only 30% for content and the full 10% for academic practice. This would be symptomatic of a rather crude approach to credit, while a poor student is unlikely to perform well in either content or referencing. Perhaps a bonus mark based on the performance on the content part of the assessment could be awarded for academic practice; 60% plus 10% of that would generate 66%, 30% plus 10% of that would generate only 33%.

Does anyone have any experience of, or views on this particular approach?

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